How can we create a space that draws people in?
I’ve often asked myself, How do we design spaces that genuinely invite people in? This is a question with layers, blending insight, intuition, and a keen sense of adaptability. In the past, department stores went to great lengths to attract visitors, using eye-catching displays and lively events. But today’s consumers have shifted—they prioritize convenience, often opting for online experiences over physical visits. The added impact of the COVID-19 pandemic has only heightened this shift, challenging us as designers to rethink what makes physical spaces compelling.
So, what draws people in today?
The key lies in creating spaces that go beyond simply offering products—they need to deliver an experience. The most successful spaces blur the lines between shopping, entertainment, and community. In this new retail era, the goal is to design environments that spark curiosity, evoke emotions, and create lasting memories. This is particularly evident in the retail sector, which has adapted to shifting consumer behaviors by integrating digital convenience with in-person engagement.
Retail spaces, especially department stores, have evolved from simple showcases of products to immersive destinations. These spaces must feel like places worth exploring, balancing the familiar with the unexpected. Department stores, often referred to as the “theaters of shopping,” understand that people crave more than just goods—they seek experiences that resonate on a personal level. This approach requires creating unique, context-driven atmospheres that captivate and connect with visitors.
An essential element in this design process is “placeness”—a sense of belonging and engagement that’s unique to a location. When people feel connected to a space, they’re more likely to linger, return, and encourage others to visit. This concept is beautifully illustrated in places like K11_Musea Hong Kong’, Airside Mall’, and The_Hyundai_Seoul‘, a department store reimagined for the modern consumer. With open spaces, natural elements, and zones that inspire exploration, this design transforms shopping into a journey and a destination.
Ultimately, designing spaces that invite people in involves rethinking purpose and atmosphere, merging practicality with creativity to create an environment that resonates emotionally. It’s about crafting places where people come not just to shop but to connect, discover, and feel inspired.
This philosophy continues to shape my approach to design, and I’d love to hear your thoughts. What do you believe are the essential elements in designing spaces that invite and engage?
